The stadium has a 10-year deal with F1 to host races. Hard Rock Stadium will convert part of its surroundings into a world class track that will host its first F1 Grand Prix on May 6-8, 2022. At present the view might not be perfect, because there’s construction happening around the venue. Its gondolas hover above tennis facilities and run along the stadium. Hard Rock Stadium is a great example in this respect. What can be included is phased efforts to increase the use of a stadium and draw more events. Why more? Because it came at no price at all, Internet and the viral potential did all the work.īut events like these cannot be planned and calculated into a stadium’s operation. In terms of brand exposition, for Hard Rock Stadium this it’s more than hitting the jackpot in a popular online casino in Canada. Footage of a cat scrambling not to fall from the upper tier down grabbed global media’s attention and was almost on loop for days on end, from Australia to Zimbabwe. All of that was done before the revamped stadium hosted the 2020 Super Bowl.Īnd yet only the Super Bowl itself can match Hard Rock Stadium’s latest media spotlight, generated during a September University of Miami Hurricanes game. There’s also a cable car system running beside the stadium to increase the complex’ attractiveness. It contracted the Miami Open, becoming host of professional tennis tournaments. As you may recall, Hard Rock Stadium has moved far from its football-specific past since its 2016 reconstruction.
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